George is a digital transformation consultant, learning & development expert and user researcher who helps organizations adapt their product strategies to an ever-changing world. He has worked with several organisation of the S&P 500 & the CAC40.
George has been teaching and doing research on Human-AI Interaction, Learning & Development and Usability at several European academic institutions and research centers.
He is also the author of two books in the fields of Human-Computer Interaction, design processes & strategies and customer & learner engagement.
George has worked as consultant, director of design, product strategy as well as R&D and Innovation for several organisations from startups to large multinational corporations and research centers.
Bluescope – UX Design
Bluescope is a medical platform, aiming at providing doctors with examinations and medical history services on mobile devices. Bluescope was designed for a Swiss-Greek client, aiming at selling the platform in a SaaS model.
Working on Bluescope was an interesting and intensive experience mainly because the target audience was diverse and presented a negative predisposition towards the use of smartphone devices in their routine. So, an initial survey was conducted. The survey consisted of questionaires and interviews conducted on over 50 potential users, offering us a better understanding of the users’ needs. This lead to the proposal of an MVP.
This post aims at giving an insight on my work on rapid prototyping with low-tech paper tools in order to discuss with the members of the team the user experience of the product. The result of the process is presented in the images below:
Those paper prototypes were later used as the base to create high-fidelity prototypes on Adobe Illustrator and Photoshop, presented below:
George Kalmpourtzis.
Digital strategy consultant