George is a digital transformation consultant, learning & development expert and user researcher who helps organizations adapt their product strategies to an ever-changing world. He has worked with several organisation of the S&P 500 & the CAC40.
George has been teaching and doing research on Human-AI Interaction, Learning & Development and Usability at several European academic institutions and research centers.
He is also the author of two books in the fields of Human-Computer Interaction, design processes & strategies and customer & learner engagement.
George has worked as consultant, director of design, product strategy as well as R&D and Innovation for several organisations from startups to large multinational corporations and research centers.
User Personas
Creating and working on user personas is a topic of great discussion in the world of UX. From one side, personas are created but not really used in order to critically assess one’s product, leading to various later problems, related to the identify of one’s productand understanding of their audience. From toher side, personas that are not properly reflected upon can mislead towards particular outcomes and beliefs.
Personas are about understanding one’s audience, their needs, requirements and their mentality. Personas help designers understand what users did in the past, what are their weaknesses and strengths and what they would wish for, feeling a gap in the current market with their applications.
George Kalmpourtzis.
Digital strategy consultant